Introduction: Bringing Icons to Life
In 1983, a young artist sat in a small office at Apple, meticulously sketching out the future. Armed with a humble tool—a grid of squares—Susan Kare was tasked with creating something that had never been done before designing icons for Apple's new Macintosh computer. Her challenge was to distill complex commands into tiny, easy-to-understand symbols that would change how people interacted with technology. Kare’s legacy extends far beyond her iconic designs like the smiling Mac, the trash can, and the paintbrush. She is not just a designer; she is an iconographer who shaped the visual language of modern technology.

For women in STEM, Kare’s story resonates as a reminder of how artistry, logic, and innovation can intersect to create groundbreaking work. Her journey is also a testament to resilience, creativity, and the importance of embracing new challenges in traditionally male-dominated spaces. And for those who feel stuck in their STEM careers, the path of pioneers like Kare can provide motivation—and guidance on how to advance when the road seems unclear.
The Legacy of Susan Kare: Beyond Icons
Susan Kare's work in the 1980s helped make personal computing accessible to millions, creating icons that were as intuitive as they were revolutionary. These tiny symbols became the bridge between complex computer processes and everyday users. Her design ethos focused on simplicity, clarity, and a human-centered approach to technology. Her original designs, like the "Command" key symbol and the "Happy Mac" logo, are still recognizable today, proving that good design has staying power.
Over 30 years of Influence: From Apple's early computers to Facebook's digital gifts, Kare's designs have appeared on over a billion devices worldwide.
Timeless Icons: According to research by Design Museum, Susan Kare's original set of icons for Macintosh has been referenced in various design curricula for over three decades, cementing their status as cultural artifacts in the digital age.
Bridging the Gap Between Art and Technology: Kare holds a degree in Fine Arts from New York University, a background that allowed her to bring artistic sensibility to the technical world of computer graphics.
Her ability to bridge art and technology mirrors the unique role women in STEM often play—integrating diverse disciplines to push boundaries.
Overcoming Barriers as a Woman in Tech
Susan Kare's contributions weren't just significant because of her designs; they were a breakthrough in a field where women were often underrepresented. She worked in an industry dominated by engineers and programmers, yet her creativity became indispensable. Kare's story echoes the experiences of many women in STEM today, who often feel marginalized or overlooked despite making essential contributions. This is where career coaching for women in STEM, such as what I offer through LM Consulting, can be invaluable.
Feeling stuck in your demanding STEM career is not uncommon. Many women, like Kare, face unique challenges—whether working in a dominated team or feeling like their contributions aren’t valued. With tailored career coaching, you can explore new pathways, learn to advocate for yourself, and push through perceived barriers to achieve your career goals. Like Kare, you have the power to make your mark in STEM.
STEM and Iconography: Why Representation Matters
Icons, like the ones Susan Kare designed, are more than just images; they are universal communication symbols. Similarly, representation in STEM fields is crucial. Diverse perspectives lead to innovation through coding, designing, or scientific research. However, according to UNESCO, women still make up only about 28% of the workforce in STEM fields globally. This statistic highlights a significant gender gap that needs addressing, not just for fairness but for the future of technology and science.
Why women in STEM matter: Studies from the National Center for Women & Information Technology (NCWIT) show that diverse teams are more innovative and produce better results, leading to technological advancements that can better serve a wider audience.
Increased earnings and opportunities: A report by the American Association of University Women (AAUW) reveals that women in STEM fields tend to earn 35% more than their peers in non-STEM jobs, highlighting the financial advantages of remaining in these fields.
Like Susan Kare’s icons, every woman in STEM has the potential to create something that will impact generations. Her contributions remind us that brilliance is born even in small, often overlooked places.
Breaking the Cycle: From Stuck to Thriving
You're not alone if you're stuck in your demanding STEM career. Many women in STEM experience burnout, imposter syndrome, or feel pigeonholed in a specific role. At LM Consulting, I work with women like you to navigate these challenges, offering strategies for career advancement, skill development, and leadership opportunities. Whether you're an engineer, a scientist, or a designer like Susan Kare, there's always room to grow and redefine your role in the industry.
Sometimes, all it takes is a shift in perspective or a new approach to rediscovering the excitement that first drew you into your field. And like Susan Kare's transformation of digital symbols into a universal language, you, too, can transform your career with the proper guidance and support.
Conclusion: Shaping the Future, One Icon at a Time
Susan Kare’s impact on technology proves that innovation doesn’t always come from where we expect it. Her artistry and vision helped make technology accessible to millions, and her journey is a powerful reminder that women in STEM have always been—and will continue to be—vital to shaping the future.
So, as you navigate your career in STEM, remember that, like Kare’s iconic designs, your contributions can be timeless, powerful, and transformative. Are you ready to make your mark on the future of STEM?
If you need guidance along the way, feel free to contact LM Consulting for coaching. There, you’ll find support tailored to helping women in STEM succeed.
Book A FREE Strategy Call today to explore how we can help you achieve your goals.
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